how does a promotional campaign influences the price that is set for a product/service?
masterda29456 asked: Small Business Management
Sylvia
Tags: Product Management, Service Management, Small Business Management
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on Tuesday, March 25th, 2008 at 9:37 pm and is filed under Small Business.
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your ability to create high perceived value in the mind of your potential customers will permit you to charge higher prices. You need to articulate ALL the benefits your product/service will provide to your customers. Try to tie the benefits to emotions the customer may have.